Maslow's hierarchy of needs

Bottom of the Pyramid Shelter | Bottom of the Pyramid Housing | Maslow


Bottom of the Pyramid


bill gates bottom of the pyramid

Maslow's hierarchy of needs



Talk about an exciting time to be involved with the BoP. Since the world’s wealthiest philanthropist Bill Gates gave his speech about "creative capitalism" in Davos last Thursday, the development world has been abuzz with its interpretations and implications. But Switzerland is not the only place where headway is being made.

Bottom of the Pyramid - Bottom pyramid strategy for reducing poverty

In 2000 a conference was organized  in Seattle on Creating Digital Dividends at which Mr. Gates, in a keynote address, famously said that "poor people don't need computers" and rejected a business approach to alleviating poverty. Within a year, however, he had changed his mind, and Microsoft became a leader in seeking ways to provide affordable services to low-income populations—in some small measure with WRI's help.


The beginnings of a more full-fledged belief in inclusive capitalism, according to the WSJ today, came at a dinner in Seattle, organized by WRI, in which Mr. Gates spent several hours talking with BOP guru C.K. Prahalad (
Bottom of the Pyramid). I was also at that dinner, and remember Mr. Gates saying to me that the question was how far towards the bottom of the pyramid could business approaches go—not too far, was his assessment. But again, his thinking evolved.

Now Mr. Gates is arguing that capitalism, appropriately pursued, is in fact the best hope to bring services and improve productivity and create opportunity for the world's 4 billion poor - and that, accordingly, the world needs to invest much more heavily in the micro, small, and medium-sized enterprises that are close to the poor. If Mr. Gates puts the muscle of his foundation behind such enterprise development - which we have long argued is the principal bottleneck to a successful BOP business approach - then perhaps the world will really change.


Maslow's hierarchy of needs  - Bottom of the Pyramid


Bottom of the Pyramid

bottom of pyramid

Bottom of the Pyramid | Bottom of the Pyramid Housing | Maslow


Maslow's hierarchy of needs is often depicted as a pyramid consisting of five levels: the four lower levels are grouped together as being associated with physiological needs, while the top level is termed growth needs associated with psychological needs. Deficiency needs must be met first. Once these are met, seeking to satisfy growth needs drives personal growth.

Physiological needs

These are the basic animal needs for such things as food, warmth, shelter, sex, water, and other body needs 

The higher needs in this hierarchy only come into focus when the lower needs in the pyramid are satisfied. Once an individual has moved upwards to the next level, needs in the lower level will no longer be prioritized.”

The objective of moladi is to address this fundamental need SHELTER.


Lack of resources, insufficient funds, skills shortage, time constraints, work flow control and waste are key challenges embodied in affordable low cost housing shortages. Our construction technology addresses these issues and this is why individuals and organisations recognise and implement moladi as the solution to shelter and housing needs throughout the world


Esteem needs (Ego)

All humans have a need to be respected, to have self-esteem, self-respect, and to respect others. People need to engage themselves to gain recognition and have an activity or activities that give the person a sense of contribution, to feel accepted and self-valued, be it in a profession or hobby. Imbalances at this level can result in low self-esteem, inferiority complexes. People with low self-esteem need respect from others. They may seek fame or glory, which again depends on others. However confidence, competence and achievement only need one person and everyone else is inconsequential to one's own success. It may be noted, however, that many people with low self-esteem will not be able to improve their view of themselves simply by receiving fame, respect, and glory externally, but must first accept themselves internally.

The objective of moladi is to address this fundamental need ESTEEM.


We supply low cost housing technology and support transfer of know-how to empower individuals to achieve worth, by meaningful action to raise those at the “bottom of the pyramid” to a higher level.

Maslow's hierarchy of needs

Maslow's hierarchy of needs

No one is entitled to succeed – there are no free rides – but if you are doing what you really, really, really want to do, if you have mustered all your experience, if you’ve worked out your best strategy and if you apply yourself in a focused manner -

success is the only possible outcome



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